This beautiful Victorian book of 1865 shows printers and designers how to create monograms. The word monogram means “one line” and some of Lillie’s monogram designs do indeed seem to be made from one continuous line. The book sets out each letter showing different styles of combining it with other letters, so it is a real primer for anyone needing to invent distinctive monograms.
Our project, Store, uses monograms as an inspiration for finding typographic logos for a trendy shop. Many stores have used type as a basis for branding, including Saks Fifth Avenue, desigined by Pentagram, and, of course, the branding of Louis Vuitton is well known.